Google Mobile Friendly Ranking Update Rolls Out Today

Announced earlier in the year, Google stated that they were looking to improve their mobile results in a new upcoming update that would focus on the mobile friendliness of websites. Based on a comment from a Google employee it is speculated that the update will have a bigger impact on related search results than we have seen from both Panda and Penguin previously.

Many companies are trying to prepare themselves for today’s update and  Pedro Dias (ex-Google) did a small FAQ style post that highlighted a little more information for those that are anticipating the pending release.

We have some specifics on what we will see exactly and this includes:

  • The mobile update will only affect the traditional organic results, meaning the links that you see under the ‘Web’ tab when searching online with Google, meaning that maps and images will be unaffected by the release.
  • app-indexing will not be given a higher level of treatment over responsive or adaptive mobile sites, the update will be page specific rather than rolled out at sitewide level and brand search terms will be untouched
  • The update is purely mobile device focused, desktops and tablets will not be affected.

There is no word on whether the switch over will be instant or if it will be a timed released as we have seen with other updates from Google. At the moment none of our sites have seen any major movement in rankings but it is still very early to tell.

If you are unsure if your website is Mobile Friendly we will be happy to conduct a free analysis of your site and provide you some recommendations. We might be able to help make your current website mobile friendly and if we cannot then our mobile friendly WordPress websites start from just £495. You can contact us on 01253 804 510 or via our contact form

James Smythe

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