Google Page Speed Update: Page speed will become a ranking factor in mobile search

Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

Back in 2010, Google said page speed was a ranking factor but it “was focused on desktop searches” only.

Today though, Google announced that a new ranking algorithm for mobile search call the “Speed Update” will be deployed in July 2018.

Google’s Zhiheng Wang and Doantam Phan wrote:

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

At Dolphin Promotions, we pride ourselves on developing websites that are both responsive, and page speed optimised. A responsive website will work seamlessly on mobile, tablet or desktop, eliminating the need for dedicated mobile websites or even apps.

We use a dedicated server rather than shared hosting or a VPS, and we manage all the software on it ourselves. This means that we can carry out optimisations on the core software running on the server itself.

We are currently in the planning stages of upgrading our servers too much more powerful machines that will use SSD based drives. These offer a five-fold increase in reading/write times, more importantly, an SSD can handle input-output requests up to 50 times as quickly, so things like database performance will be exponentially improved.

We plan on rolling out the new upgrades in March or April using a staggered approach to minimise downtime and unexpected problems.

If you would like help optimising the performance of your website, or would like to move hosting to us feel free to contact us on 01253 963016 or via the form below.[gravityform id=”11″ title=”true” description=”true”]

James Smythe

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