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Understanding Google PageSpeed Insights & Core Web Vitals – A green 90+ can still show as needing improvement in Search Console
Many website owners have breathed a sigh of relief that Google has delayed the algorithm update, which will look at Core Web Vitals as part of the ranking process until June. During the processing of optimising page speed, I have noticed that the Google PageSpeed...
Most Google searches generate no website traffic with zero-click searches
I briefly touched upon zero-click searches in a recent post about Google featured snippets. The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website. What are zero-click searches? Zero-click...
Google featured snippets improve to normal levels following drop
Featured Snippets in Google are a blessing and a curse. One had they offer a way for clients to improve their exposure on the first page with the featured snippet. However, this has also led to a growing amount of Zero-Click Searches. Zero-Click Searches Via sparktoro...
Google December 2020 Core Update rolling out after a long 7 months
Google make minor algorithm changes regularly, so we don’t typically see the massive swings in rankings that happened with the likes of Panda and Penguin. The one exception may have been the Bert update that launched on October 22, 2019 which focused on low...
Core Web Vitals vs Speed Report in Google Search Console – speed report replaced & will start to have a significant effect on organic rankings
I never used to pay Google Search Console much attention, only occasionally logging in to checkup, or when I get an email about warnings. However, that has changed in the past year, and it is now one of the tools I use daily to make sure things are running smoothly...
Free Google Shopping Product Listings Now Available – How to list your products on Google for free
Eight years ago when Google Base was a thing, it was possible to list your products within Google for free on Froogle, no Google Shopping. This saw an amazing return on investment for some of our clients providing a shopping comparison service with no associated...