I briefly touched upon zero-click searches in a recent post about Google featured snippets. The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website. What are zero-click searches? Zero-click...
Online reviews can make or break a business nowadays, which has unfortunately made reviews become a bit of a commodity with a lot of underhanded behaviour. Similar to Amazon reviews, there is a growing number of cases where businesses are being caught out buying...
Featured Snippets in Google are a blessing and a curse. One had they offer a way for clients to improve their exposure on the first page with the featured snippet. However, this has also led to a growing amount of Zero-Click Searches. Zero-Click Searches Via sparktoro...
We all know website speed is important, ignoring Google; a slow website provides a terrible user experience generating high bounce rates. Google knows this and has been pushing the importance of page speed over the years. This importance of this will start to play...
We all have hosting problems from time to time, but today the largest VPS and dedicated server provider in Europe has suffered from a worst-case scenario, a major fire in their data centre. First of all, no one has been hurt, and OVH state the fire is over. Sadly the...
Google make minor algorithm changes regularly, so we don’t typically see the massive swings in rankings that happened with the likes of Panda and Penguin. The one exception may have been the Bert update that launched on October 22, 2019 which focused on low...
Google has been making some aggressively trying to tackle the dominance of Amazon in the shopping market in recent months. Their biggest shakeup in years happened earlier this year when they re-introduced free product listings back into Google Shopping via Google...
I never used to pay Google Search Console much attention, only occasionally logging in to checkup, or when I get an email about warnings. However, that has changed in the past year, and it is now one of the tools I use daily to make sure things are running smoothly...
Eight years ago when Google Base was a thing, it was possible to list your products within Google for free on Froogle, no Google Shopping. This saw an amazing return on investment for some of our clients providing a shopping comparison service with no associated...
This post is purely theoretical based on what has worked for our client, on top of this there are two scenarios: Google cache caused indexing issues which in turn may have affected ranking ruing the core updateGoogle May core update caused the site to index slowly,...
