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Understanding Google PageSpeed Insights & Core Web Vitals – A green 90+ can still show as needing improvement in Search Console

Understanding Google PageSpeed Insights & Core Web Vitals – A green 90+ can still show as needing improvement in Search Console

by James Smythe | May 13, 2021 | SEO, Wordpress

Many website owners have breathed a sigh of relief that Google has delayed the algorithm update, which will look at Core Web Vitals as part of the ranking process until June. During the processing of optimising page speed, I have noticed that the Google PageSpeed...
Most Google searches generate no website traffic with zero-click searches

Most Google searches generate no website traffic with zero-click searches

by James Smythe | Mar 23, 2021 | SEO

I briefly touched upon zero-click searches in a recent post about Google featured snippets. The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website. What are zero-click searches? Zero-click...
Takedown bad Google My Business with a new tool from Google

Takedown bad Google My Business with a new tool from Google

by James Smythe | Mar 21, 2021 | SEO

Online reviews can make or break a business nowadays, which has unfortunately made reviews become a bit of a commodity with a lot of underhanded behaviour. Similar to Amazon reviews, there is a growing number of cases where businesses are being caught out buying...
Google featured snippets improve to normal levels following drop

Google featured snippets improve to normal levels following drop

by James Smythe | Mar 20, 2021 | SEO

Featured Snippets in Google are a blessing and a curse. One had they offer a way for clients to improve their exposure on the first page with the featured snippet. However, this has also led to a growing amount of Zero-Click Searches. Zero-Click Searches Via sparktoro...
LiteSpeed Cache + QUIC.cloud CDN vs WP Rocket + Cloudflare CDN PageSpeed Insights with Divi WordPress Theme

LiteSpeed Cache + QUIC.cloud CDN vs WP Rocket + Cloudflare CDN PageSpeed Insights with Divi WordPress Theme

by James Smythe | Mar 11, 2021 | Hosting

We all know website speed is important, ignoring Google; a slow website provides a terrible user experience generating high bounce rates. Google knows this and has been pushing the importance of page speed over the years. This importance of this will start to play...
OVHcloud Hosting suffers from a major fire destroying SBG2 data centre with advice to activate Disaster Recovery Plan – Provides stark reminder for the need of website backups

OVHcloud Hosting suffers from a major fire destroying SBG2 data centre with advice to activate Disaster Recovery Plan – Provides stark reminder for the need of website backups

by James Smythe | Mar 10, 2021 | Hosting, News

We all have hosting problems from time to time, but today the largest VPS and dedicated server provider in Europe has suffered from a worst-case scenario, a major fire in their data centre. First of all, no one has been hurt, and OVH state the fire is over. Sadly the...
Google December 2020 Core Update rolling out after a long 7 months

Google December 2020 Core Update rolling out after a long 7 months

by James Smythe | Dec 4, 2020 | News, SEO

Google make minor algorithm changes regularly, so we don’t typically see the massive swings in rankings that happened with the likes of Panda and Penguin. The one exception may have been the Bert update that launched on  October 22, 2019 which focused on low...
Buy on Google is now free to use & integrates with PayPal & Shopify

Buy on Google is now free to use & integrates with PayPal & Shopify

by James Smythe | Jul 27, 2020 | E-commerce, News

Google has been making some aggressively trying to tackle the dominance of Amazon in the shopping market in recent months. Their biggest shakeup in years happened earlier this year when they re-introduced free product listings back into Google Shopping via Google...
Core Web Vitals vs Speed Report in Google Search Console – speed report replaced & will start to have a significant effect on organic rankings

Core Web Vitals vs Speed Report in Google Search Console – speed report replaced & will start to have a significant effect on organic rankings

by James Smythe | Jun 8, 2020 | Hosting, SEO, SEO

I never used to pay Google Search Console much attention, only occasionally logging in to checkup, or when I get an email about warnings. However, that has changed in the past year, and it is now one of the tools I use daily to make sure things are running smoothly...
Free Google Shopping Product Listings Now Available – How to list your products on Google for free

Free Google Shopping Product Listings Now Available – How to list your products on Google for free

by James Smythe | May 21, 2020 | SEO

Eight years ago when Google Base was a  thing, it was possible to list your products within Google for free on Froogle, no Google Shopping. This saw an amazing return on investment for some of our clients providing a shopping comparison service with no associated...
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