Google rolling out changes to favour brands

There has been quite a lot of chatter in the SEO world the past few weeks regarding Google implementing changes to their algorithm to heavily favour branding. Aaron Wall first blogged about the changes when he noticed certain big name brands ranking for competitive...

Google penalises their own domain

In a bit of a shock move it would appear that Google have applied a Page Rank penalty on their Japanese domain (www.google.co.jp). Google Japan was caught out buying links on a blogger review network which is against Google’s own guidelines. Matt Cutts, who is the...

The LinkBait Debate: Spam or not?

So there has been a lot of mention about linkbait over the past few months. Some SEOs seem to treat it as the be all and end all when it comes to promoting a site. While I have no doubt it can be superb for a promoting a site by generating incoming links and, in my...