Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. Back in 2010, Google said page speed was a ranking factor but it “was focused on desktop searches” only. Today though, Google announced that a new ranking algorithm for mobile search call the “Speed Update” will…
Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more targeted lists than this, and for a while now Google has…
Googles webmaster tools, or Search Console as it is now called, used to be primarily to ensure a site is indexed, submitting a sitemap and identifying 404s. In recent years it has been padded out with more features making it even more important for a website to use as part of their marketing and general…