by James | Feb 18, 2020 | SEO
Managing a lot of websites, we see all sorts of link building techniques for SEO. Nowadays the vast majority of these are guest posts, either free or paid, then some form of link insertion either for broken links, additional resources or just paid. Recently we have... ![AdWords advertisers can use phone numbers & addresses for campaigns]()
by James | Jan 16, 2018 | News, SEO
Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more... by James | Dec 30, 2017 | SEO
One of the critical aspects of SEO is to establish realistic goals, and in the past, it is something we have not always done ourselves for our own projects, as well as some of our clients. It is all too easy to look at a website and say I want to rank for X, Y, Z.... by James | Dec 29, 2017 | SEO
[vc_row][vc_column][vc_column_text css=”.vc_custom_1514535403603{margin-bottom: 0px !important;}”]With the new year upon us, we thought it would be good to highlight some SEO trends we predict for 2018. Over the year’s Search Engine Optimisation... by James | Apr 18, 2017 | SEO
SEMRush has an interesting post on the cost and effectiveness of trying to run SEO in-house. They focus on Enterprise SEO where the in-house team will be costing over $500k per year, which is a bit beyond the size and scope of Dolphin Promotions. However, we feel that... by James | Mar 10, 2017 | SEO
The SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. A large amount of the chatter regarding this update comes from Black Hat communities which would suggest that it is...