I never used to pay Google Search Console much attention, only occasionally logging in to checkup, or when I get an email about warnings. However, that has changed in the past year, and it is now one of the tools I use daily to make sure things are running smoothly...
Managing a lot of websites, we see all sorts of link building techniques for SEO. Nowadays the vast majority of these are guest posts, either free or paid, then some form of link insertion either for broken links, additional resources or just paid. Recently we have...
Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more...
One of the critical aspects of SEO is to establish realistic goals, and in the past, it is something we have not always done ourselves for our own projects, as well as some of our clients. It is all too easy to look at a website and say I want to rank for X, Y, Z....
[vc_row][vc_column][vc_column_text css=”.vc_custom_1514535403603{margin-bottom: 0px !important;}”]With the new year upon us, we thought it would be good to highlight some SEO trends we predict for 2018. Over the year’s Search Engine Optimisation...
SEMRush has an interesting post on the cost and effectiveness of trying to run SEO in-house. They focus on Enterprise SEO where the in-house team will be costing over $500k per year, which is a bit beyond the size and scope of Dolphin Promotions. However, we feel that...
