With online marketing being one of our core services we appreciate how important it is to get your website in front of potential customers. This has become increasingly difficult with organic listings over the years, even with good SEO, and this is why many people turn to paid advertising. AdWords is the most popular paid…
Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more targeted lists than this, and for a while now Google has…
The European Union has handed Google a record-breaking €2.42bn (£2.14bn) fine for abusing its dominance of the search engine market in building its online shopping service By artificially and illegally promoting its own price comparison service in searches, Google denied both its consumers real choice and rival firms the ability to compete on a level…