I never used to pay Google Search Console much attention, only occasionally logging in to checkup, or when I get an email about warnings. However, that has changed in the past year, and it is now one of the tools I use daily to make sure things are running smoothly and to identify problems as…
Eight years ago when Google Base was a thing, it was possible to list your products within Google for free on Froogle, no Google Shopping. This saw an amazing return on investment for some of our clients providing a shopping comparison service with no associated click costs. Sadly, that all ended and we have since…
This post is purely theoretical based on what has worked for our client, on top of this there are two scenarios: Google cache caused indexing issues which in turn may have affected ranking ruing the core update Google May core update caused the site to index slowly, and the caching issues are unrelated and an…
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. Back in 2010, Google said page speed was a ranking factor but it “was focused on desktop searches” only. Today though, Google announced that a new ranking algorithm for mobile search call the “Speed Update” will…
Googles webmaster tools, or Search Console as it is now called, used to be primarily to ensure a site is indexed, submitting a sitemap and identifying 404s. In recent years it has been padded out with more features making it even more important for a website to use as part of their marketing and general…
One of the critical aspects of SEO is to establish realistic goals, and in the past, it is something we have not always done ourselves for our own projects, as well as some of our clients. It is all too easy to look at a website and say I want to rank for X, Y,…
[vc_row][vc_column][vc_column_text css=”.vc_custom_1514535403603{margin-bottom: 0px !important;}”]With the new year upon us, we thought it would be good to highlight some SEO trends we predict for 2018. Over the year’s Search Engine Optimisation (SEO) has become increasingly difficult, and it is essential to keep on top of what is recommended and what is not. Back in the day…
SEMRush has an interesting post on the cost and effectiveness of trying to run SEO in-house. They focus on Enterprise SEO where the in-house team will be costing over $500k per year, which is a bit beyond the size and scope of Dolphin Promotions. However, we feel that the points can be scaled to an…
WordPress SEO by Yoast is one of the most popular SEO plugins on the market with over 1 million active installs. Unfortunately yesterday WPScanVulnerability identified a security issue with it and issued the following statement The latest version at the time of writing (1.7.3.3) has been found to be affected by two authenticated (admin, editor or…