Google rolling out new Search Console features

Googles webmaster tools, or Search Console as it is now called, used to be primarily to ensure a site is indexed, submitting a sitemap and identifying 404s. In recent years it has been padded out with more features making it even more important for a website to use as...

Setting SMART goals for Search Engine Optimisation

One of the critical aspects of SEO is to establish realistic goals, and in the past, it is something we have not always done ourselves for our own projects, as well as some of our clients. It is all too easy to look at a website and say I want to rank for X, Y, Z....

SEO Trends For 2018

[vc_row][vc_column][vc_column_text css=”.vc_custom_1514535403603{margin-bottom: 0px !important;}”]With the new year upon us, we thought it would be good to highlight some SEO trends we predict for 2018. Over the year’s Search Engine Optimisation...

Local Agency SEO vs In House SEO

SEMRush has an interesting post on the cost and effectiveness of trying to run SEO in-house. They focus on Enterprise SEO where the in-house team will be costing over $500k per year, which is a bit beyond the size and scope of Dolphin Promotions. However, we feel that...