Google rolling out new Search Console features

Googles webmaster tools, or Search Console as it is now called, used to be primarily to ensure a site is indexed, submitting a sitemap and identifying 404s. In recent years it has been padded out with more features making it even more important for a website to use as...

Setting SMART goals for Search Engine Optimisation

One of the critical aspects of SEO is to establish realistic goals, and in the past, it is something we have not always done ourselves for our own projects, as well as some of our clients. It is all too easy to look at a website and say I want to rank for X, Y, Z....