I briefly touched upon zero-click searches in a recent post about Google featured snippets. The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website. What are zero-click searches? Zero-click searches have always been a thing; sometimes, you just don’t need to click onto…
Recently Google has been getting a lot of flack for the quality of the SERPs in the UK. This included a post by Dave Naylor regarding the results that were shown for “Tennis Court Hire”. At the time of Dave’s post the top 6 posts were showing Australian sites, however at the moment these sites…
One of the common issues we, and SEOs in general, face when proposing work to potential clients and also for existing clients is that they want results immediately or in the case of existing clients they become impatient and want to know why a site is ranking after X months. It is an understandable problem,…