Is Search Engine Submission Necessary?
|

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…

The Importance of Anchor Text in Back-links
| |

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…

Absolute Links vs. Relative Links – SEO Value
| |

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…

Incorporation of Company Branding and SEO
| |

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…

Strategic Use of Images in Search Engine Optimization
|

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for…

Google now discounts all reciprocal links
| |

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal…

New Website Launched for Screentek & Recovo – Web Design Blackpool

Screentek has been a client of ours for several years and following the acquisition of another client of ours, Recovo, they decided it was time for a new site for each company that would link up the brands. The brief was to develop 2 websites that would allow easy transition between each other using the…

|

Software Development in the Cloud

Application development and testing in the cloud is  gaining popularity, as more businesses realise the benefits of having their software in the cloud brings. Unfortunately finding a reliable developer that is cost efficient is quite difficult, many web design companies just specialise in the design side of the business, doing very little development and instead…

Outlook.com now has IMAP support

In general we recommend our clients implement Exchange ActiveSync (EAS) when using Outlook for domains, however there are some limitations to this because Mac Mail and the Mac edition of Mozilla Thunderbird do not support it. However Microsoft have finally announced support for IMAP. IMAP also allowed 3rd party developer integration, and multiple services have already announced…