Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more...
One of the critical aspects of SEO is to establish realistic goals, and in the past, it is something we have not always done ourselves for our own projects, as well as some of our clients. It is all too easy to look at a website and say I want to rank for X, Y, Z....
[vc_row][vc_column][vc_column_text css=”.vc_custom_1514535403603{margin-bottom: 0px !important;}”]With the new year upon us, we thought it would be good to highlight some SEO trends we predict for 2018. Over the year’s Search Engine Optimisation...
SEMRush has an interesting post on the cost and effectiveness of trying to run SEO in-house. They focus on Enterprise SEO where the in-house team will be costing over $500k per year, which is a bit beyond the size and scope of Dolphin Promotions. However, we feel that...
The SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. A large amount of the chatter regarding this update comes from Black Hat communities which would suggest that it is...
Announced earlier in the year, Google stated that they were looking to improve their mobile results in a new upcoming update that would focus on the mobile friendliness of websites. Based on a comment from a Google employee it is speculated that the update will have a...
