Eight years ago when Google Base was a thing, it was possible to list your products within Google for free on Froogle, no Google Shopping. This saw an amazing return on investment for some of our clients providing a shopping comparison service with no associated click costs. Sadly, that all ended and we have since…
After a year-long trial in the US, Instagram is spreading its ‘shoppable’ tags to eight other countries in advance of a potential global rollout. This new feature allows users to shop directly by using virtual price tags that are overlaid onto posts. Shoppers can tap on these tags to view pop-ups containing the name of…
SEMRush has an interesting post on the cost and effectiveness of trying to run SEO in-house. They focus on Enterprise SEO where the in-house team will be costing over $500k per year, which is a bit beyond the size and scope of Dolphin Promotions. However, we feel that the points can be scaled to an…