Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more targeted lists than this, and for a while now Google has…
Googles webmaster tools, or Search Console as it is now called, used to be primarily to ensure a site is indexed, submitting a sitemap and identifying 404s. In recent years it has been padded out with more features making it even more important for a website to use as part of their marketing and general…
One of the critical aspects of SEO is to establish realistic goals, and in the past, it is something we have not always done ourselves for our own projects, as well as some of our clients. It is all too easy to look at a website and say I want to rank for X, Y,…
[vc_row][vc_column][vc_column_text css=”.vc_custom_1514535403603{margin-bottom: 0px !important;}”]With the new year upon us, we thought it would be good to highlight some SEO trends we predict for 2018. Over the year’s Search Engine Optimisation (SEO) has become increasingly difficult, and it is essential to keep on top of what is recommended and what is not. Back in the day…
Please be aware that we will be finishing for Christmas on Thursday 21st December at 1 pm for the Christmas break. We will open again on Wednesday 3rd of January 2018. During the break, we will be working on and off so feel free to email if needed, but emails will be prioritised and may…
One of the things we pride ourselves at Dolphin Promotions is our technical skills, and one of these skills includes hosting. All our sites are hosted on dedicated servers that we fully manage ourselves. We carry out all the server updates, handle all your backups and even update your website on a monthly basis to…
The internet traditionally ran over HTTP for everything that was not needed to be secure, the data between your computer and the server is passed over in a none encrypted format. Unfortunately, over the years data breaches, security exploits and hacking, in general, have made many people adopt the HTTPS standard. Using this, your data…
Many organisations in Europe and the US have been crippled by a ransomware attack known as “Petya” or more accurately an altered version that has been labelled NonPetya or not-Petya. The malicious software has spread through large firms including the advertiser WPP, food company Mondelez, legal firm DLA Piper and Danish shipping and transport firm…
The European Union has handed Google a record-breaking €2.42bn (£2.14bn) fine for abusing its dominance of the search engine market in building its online shopping service By artificially and illegally promoting its own price comparison service in searches, Google denied both its consumers real choice and rival firms the ability to compete on a level…
WannaCry has been one of the most disruptive cases of malware in history and it could have been a lot worse if it was coded better and didn’t allow a researcher to activate its killswitch so quickly. This also could represent the start of a much larger wave of malware being released. The team that…