Google has been making some aggressively trying to tackle the dominance of Amazon in the shopping market in recent months. Their biggest shakeup in years happened earlier this year when they re-introduced free product listings back into Google Shopping via Google Merchant. Now for the next phase of the shakeup: commission-free access to Buy on…
Eight years ago when Google Base was a thing, it was possible to list your products within Google for free on Froogle, no Google Shopping. This saw an amazing return on investment for some of our clients providing a shopping comparison service with no associated click costs. Sadly, that all ended and we have since…
Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more targeted lists than this, and for a while now Google has…
Following Google’s Shopping move from free to paid there has been a huge drop in the number of shopping results that are shown up in the organic/universal listings within Google.com Example of universal search Searchmetrics produced a report showing that in January 2012 shopping results appeared in 20% of universal search integrations, however by…