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Google fined record £2.14bn by EU over search engine results

ByJames Smythe

The European Union has handed Google a record-breaking €2.42bn (£2.14bn) fine for abusing its dominance of the search engine market in building its online shopping service By artificially and illegally promoting its own price comparison service in searches, Google denied both its consumers real choice and rival firms the ability to compete on a level…
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AdWords advertisers can use phone numbers & addresses for campaigns

ByJames Smythe

Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more targeted lists than this, and for a while now Google has…

Google December 2020 Core Update rolling out after a long 7 months
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Google December 2020 Core Update rolling out after a long 7 months

ByJames Smythe

Google make minor algorithm changes regularly, so we don’t typically see the massive swings in rankings that happened with the likes of Panda and Penguin. The one exception may have been the Bert update that launched on  October 22, 2019 which focused on low quality poorly written content. Along with the regular minor updates, Google…