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Google Shopping results in universal search drop 79% after shift to paid model

ByJames Smythe

Following Google’s Shopping move from free to paid there has been a huge drop in the number of shopping results that are shown up in the organic/universal listings within Google.com Example of universal search   Searchmetrics produced a report showing that in January 2012 shopping results appeared in 20% of universal search integrations, however by…

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Chrome 56 to warn against HTTP connectivity from January 2017

ByJames Smythe

Following on from our previous post about free SSL on WordPress websites. Google has now announced that from January 2017 any website using an unsecure HTTP connection that has any form of password login or credit card forms will now receive an “Not Secure” warning. ‘Studies show that users do not perceive the lack of…
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AdWords advertisers can use phone numbers & addresses for campaigns

ByJames Smythe

Google has a lot of audience targeting settings within their AdWords tool. For example, you can target users that have been to your website before, which should hopefully have a higher conversion ratio than targeting generic users. It is possible to use even more targeted lists than this, and for a while now Google has…

Google December 2020 Core Update rolling out after a long 7 months
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Google December 2020 Core Update rolling out after a long 7 months

ByJames Smythe

Google make minor algorithm changes regularly, so we don’t typically see the massive swings in rankings that happened with the likes of Panda and Penguin. The one exception may have been the Bert update that launched on  October 22, 2019 which focused on low quality poorly written content. Along with the regular minor updates, Google…