Many website owners have breathed a sigh of relief that Google has delayed the algorithm update, which will look at Core Web Vitals as part of the ranking process until June. During the processing of optimising page speed, I have noticed that the Google PageSpeed...
I briefly touched upon zero-click searches in a recent post about Google featured snippets. The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website. What are zero-click searches? Zero-click...
Online reviews can make or break a business nowadays, which has unfortunately made reviews become a bit of a commodity with a lot of underhanded behaviour. Similar to Amazon reviews, there is a growing number of cases where businesses are being caught out buying...
Featured Snippets in Google are a blessing and a curse. One had they offer a way for clients to improve their exposure on the first page with the featured snippet. However, this has also led to a growing amount of Zero-Click Searches. Zero-Click Searches Via sparktoro...
We all know website speed is important, ignoring Google; a slow website provides a terrible user experience generating high bounce rates. Google knows this and has been pushing the importance of page speed over the years. This importance of this will start to play...
