I briefly touched upon zero-click searches in a recent post about Google featured snippets. The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website. What are zero-click searches? Zero-click searches have always been a thing; sometimes, you just don’t need to click onto…
Featured Snippets in Google are a blessing and a curse. One had they offer a way for clients to improve their exposure on the first page with the featured snippet. However, this has also led to a growing amount of Zero-Click Searches. Zero-Click Searches A Zero-Click Searches refer to a search engine results page (SERP)…
We all know website speed is important, ignoring Google; a slow website provides a terrible user experience generating high bounce rates. Google knows this and has been pushing the importance of page speed over the years. This importance of this will start to play more of a role in a websites organic rankings within Google…
Google has been making some aggressively trying to tackle the dominance of Amazon in the shopping market in recent months. Their biggest shakeup in years happened earlier this year when they re-introduced free product listings back into Google Shopping via Google Merchant. Now for the next phase of the shakeup: commission-free access to Buy on…
This post is purely theoretical based on what has worked for our client, on top of this there are two scenarios: Google cache caused indexing issues which in turn may have affected ranking ruing the core update Google May core update caused the site to index slowly, and the caching issues are unrelated and an…
While millions of companies have been desperately trying to make their website GDPR compliant one of the biggest tech companies of them all has fallen foul of one of the biggest no-nos within the GDPR. A software vulnerability within Google+ exposed hundreds of thousands of users to a data leak during the period of 2015 and 2018 which…
With online marketing being one of our core services we appreciate how important it is to get your website in front of potential customers. This has become increasingly difficult with organic listings over the years, even with good SEO, and this is why many people turn to paid advertising. AdWords is the most popular paid…
We have already posted about Google Chrome starting to warn users when they are submitting data over a form that is not secured by HTTPS. Now Google is taking another step in ridding this internet of HTTP connections. Coming in July 2018, whenever a user navigates to an HTTP site in Chrome the Omnibox will…
Googles webmaster tools, or Search Console as it is now called, used to be primarily to ensure a site is indexed, submitting a sitemap and identifying 404s. In recent years it has been padded out with more features making it even more important for a website to use as part of their marketing and general…
The European Union has handed Google a record-breaking €2.42bn (£2.14bn) fine for abusing its dominance of the search engine market in building its online shopping service By artificially and illegally promoting its own price comparison service in searches, Google denied both its consumers real choice and rival firms the ability to compete on a level…